ColibriSights is the neutral data layer between retail stores and sales organisations — turning raw sales data into decisions that move product off shelves.
Store managers drown in raw CSV exports. Sales reps walk into stores blind. Brands invest trade budgets with no visibility on results. Colibri closes all three gaps — simultaneously.
Daily POS exports are raw spreadsheets. No analysis, no comparisons, no anomaly alerts. You're making decisions about 6,000 SKUs based on gut feeling and yesterday's printout.
Walking into 8 stores per day with no data. Route planning is manual and inefficient. Post-visit reports take 1–2 hours to fill in. Missed stores never get flagged automatically.
Sell-out data arrives 4–6 weeks late from distributors. No visibility on display execution, whether campaigns are running, or which stores actually need trade support.
Colibri is not a supplier tool, not a retailer tool — it is a neutral intermediary. Every party contributes data and receives intelligence in return. No single party can manipulate the insights.
Insights Portal and Sales Intelligence Portal each serve a distinct audience, but share the same Firestore data layer — so what happens in one is instantly visible in the other.
insights.colibrisights.com
The primary analytics and operations hub for retail store owners and managers. Upload sales data, track KPIs, receive AI-generated summaries, manage your team, and control exactly what your sales partners can see.
si.colibrisights.com
The field operations hub for sales organisations. Plan visits, access brand-level store analytics, track territory performance, manage pipelines, and execute supplier programs — all backed by real, consented store data.
Four distinct roles. One shared platform. Each sees exactly the intelligence they need.
"Erik" — ICA Supermarket
Manage 6,000 SKUs, understand which products are performing, share data with trusted reps, earn supplier incentives, and cut daily reporting from hours to 8 minutes.
"Anna" — Carlsberg Rep
Cover 45 stores efficiently. Walk into every visit with an AI briefing on brand performance. Complete tasks and log activities without paperwork.
"Marcus" — Regional Sales Head
Monitor your team's territory coverage, visit completion rates, task execution, and pipeline health — with data to coach and allocate resources intelligently.
"Lisa" — National KAM
Manage 300+ stores, see brand performance by store, measure promo lift, create incentive programs, and prove trade investment ROI to your finance team.
From raw POS export to AI-backed store visit — the full data pipeline in four steps.
Built on Firebase (Google Cloud), a TypeScript monorepo with Turborepo, and a Python FastAPI AI service on Cloud Run — designed to scale from the first ICA pilot to thousands of stores across Sweden and beyond.
Three horizons of value — each building on the last.
Whether you are a retail store owner ready to stop guessing, or a sales organisation that wants to visit smarter — ColibriSights has a portal built exactly for you.
Questions? Contact our team or read the privacy policy.