Retail Intelligence Platform — Sweden & Beyond

One platform.
Two portals.
Complete retail clarity.

ColibriSights is the neutral data layer between retail stores and sales organisations — turning raw sales data into decisions that move product off shelves.

2
Purpose-Built Portals
Insights + Sales Intelligence
< 5 min
Time to First Insight
After first CSV upload
3-sided
Value Model
Stores · Sales Orgs · Suppliers
GPT-4o
AI Engine
Plain-language summaries & alerts
The Problem We're Solving

Retail data exists.
Nobody can act on it.

Store managers drown in raw CSV exports. Sales reps walk into stores blind. Brands invest trade budgets with no visibility on results. Colibri closes all three gaps — simultaneously.

The Retail Owner

Daily POS exports are raw spreadsheets. No analysis, no comparisons, no anomaly alerts. You're making decisions about 6,000 SKUs based on gut feeling and yesterday's printout.

~2 hours / day
lost to manual reporting

The Sales Rep

Walking into 8 stores per day with no data. Route planning is manual and inefficient. Post-visit reports take 1–2 hours to fill in. Missed stores never get flagged automatically.

45 stores
managed per rep on average

The Brand / Supplier

Sell-out data arrives 4–6 weeks late from distributors. No visibility on display execution, whether campaigns are running, or which stores actually need trade support.

4–6 weeks
average data lag from distributors
The Colibri Model

A neutral platform every party can trust

Colibri is not a supplier tool, not a retailer tool — it is a neutral intermediary. Every party contributes data and receives intelligence in return. No single party can manipulate the insights.

Retail Stores
Gives → Consent-based sales data
Gets ← Performance insights, AI summaries, supplier incentives
Sales Organisations
Gives → Activity execution, visit data
Gets ← AI-prioritised routes, brand intelligence, order tracking
Brands & Suppliers
Gives → Trade investment, program budgets
Gets ← Store prioritisation, ROI visibility, execution verification

Data Sharing Principles

Consent-based — No store data is shared without explicit, revocable store consent.
Scope-restricted — Consent is per-supplier, per-data-type — not blanket platform access.
Traceable — Every data access is logged: who, what, when, and why.
Revocable — Stores can revoke any consent at any time. Access ceases immediately.
Auditable — Full consent audit trail visible to both store and supplier.
The Platform

Two purpose-built portals.
One shared data model.

Insights Portal and Sales Intelligence Portal each serve a distinct audience, but share the same real-time data layer — so what happens in one is instantly visible in the other.

Insights Portal

insights.colibrisights.com

The primary analytics and operations hub for retail store owners and managers. Upload sales data, track KPIs, receive AI-generated summaries, manage your team, and control exactly what your sales partners can see.

Daily Data Sync
AI Insights (GPT-4o)
KPI Dashboards
Anomaly Alerts
Employee Management
Partner Access Control

Built for the retail owner's daily workflow

Morning Upload
Export yesterday's POS CSV. Drag it onto DataSync. Done in 2 minutes.
Instant Dashboard
KPI cards update immediately. See trends, top/bottom products, and category performance.
AI Summary
GPT-4o generates a plain-language summary of what changed and why. No data science required.
Access Control
You decide which brands can see which products. Consent is per-supplier, always revocable.
Team & Company
Manage employees, link to your organisation, set roles — all in the same platform.

Built for the field sales rep's daily workflow

AI-Prioritised Routes
Your daily store list is automatically ranked by visit history, territory coverage gaps, and active promotional urgency.
Pre-Visit AI Briefing
3 AI-generated talking points before each store visit — based on sell-through data, active campaigns, and last visit outcomes.
Live Brand Analytics
Open a store's brand performance dashboard mid-conversation. All data is real-time, consent-gated from the Insights Portal.
Order & Visit Logging
Log the wholesale order placed, visit outcomes, shelf observations, and follow-up actions — directly inside the portal.
Performance Tracking
Visit completion, territory coverage, target attainment, and order volume — yours and your entire team.

Sales Intelligence Portal

si.colibrisights.com

The field operations hub for FMCG sales organisations. Plan store visits, access brand-level analytics, track territory coverage, manage wholesale orders, execute promotional campaigns, and build your product catalogue — all backed by real, consented store sell-through data.

Visit Planning & Routing
Order Tracking
Territory Management
Brand Analytics
Promotions & Campaigns
Weekly Target Tracking

Who Is ColibriSights For?

Four distinct roles. One shared platform. Each sees exactly the intelligence they need.

Insights Portal

Retail Owner / Store Manager

"Erik" — ICA Supermarket

Manage 6,000 SKUs, understand which products are performing, share data with trusted reps, earn supplier incentives, and cut daily reporting from hours to 8 minutes.

Daily KPI dashboard
AI-generated summaries
Supplier access control
CSV → insight in < 5 min
Sales Intelligence Portal

Field Sales Representative

"Anna" — Carlsberg Rep

Cover 45 stores efficiently. Walk into every visit with an AI briefing on brand performance. Complete tasks and log activities without paperwork.

AI-prioritised daily routes
Pre-visit brand briefing
Task & activity tracking
Real-time store brand view
Sales Intelligence Portal

Sales Team Manager

"Marcus" — Regional Sales Head

Monitor your team's territory coverage, visit completion, promotional adoption, and order volumes — with the data to coach reps and allocate resources intelligently.

Team performance dashboard
Territory coverage map
Rep activity & order rates
Target attainment by rep
Sales Intelligence Portal

Brand KAM / Supplier Manager

"Lisa" — National KAM

Manage 300+ stores, see brand performance by store, measure promo lift, create incentive programs, and prove trade investment ROI to your finance team.

Brand analytics by store
Incentive program mgmt
Trade ROI reporting
Promo lift measurement

How It Works

From daily store data to AI-backed field sales — the full flow in four steps.

01
Upload
The store owner exports daily POS data and uploads it to DataSync. The system automatically recognises common retail formats.
02
Process
Our backend automatically analyses, validates, and structures the data into daily performance metrics. Ready in under 5 minutes.
03
Insight
The AI engine generates plain-language summaries, anomaly alerts, and performance explanations — no data science required.
04
Act
Sales reps open SI Portal with an AI-prioritised visit list and pre-visit brand briefing. Both portals show live, consent-gated data.
GPT-4o AI Assistant
Plain-language summaries, anomaly detection, visit briefings, and target coaching — powered by OpenAI and scoped to each user's role.
Real-Time Data Sync
Live synchronisation across both portals. When a store uploads data, sales reps and managers see it immediately — fully consent-gated.
Smart Automation
Automated processing handles data ingestion, user provisioning, invitation flows, and organisation management without manual steps.
Security by Default
Multi-layer authentication, role-based access controls, scoped consent management, and full audit logging — four independent security layers.
Always-On Delivery
Both portals load instantly on any device. Optimised for field sales reps on mobile networks — fast even on 4G during store visits.
Built for FMCG Scale
Architecture designed for thousands of stores, hundreds of reps, and millions of product records. No re-engineering as you grow.
Platform & Security

Enterprise-grade platform.
Built to scale from day one.

Built on proven Google Cloud infrastructure with a dedicated AI service — designed to scale from your first store pilot to thousands of retail locations across Sweden and beyond. Security, data privacy, and reliability are built into every layer.

2
Portals
3
Data environments
4
Security layers

Platform Roadmap

Three horizons of value — each building on the last.

Active

H1 — Foundation

  • Insights Portal — data sync, KPIs, AI summaries, company & employee management
  • Sales Intelligence Portal — visits, orders, territory, targets, promotions, product catalogue
  • Org Portal — onboarding, legal pages, platform directory
  • Automated backend — user provisioning, data processing, and organisation management
  • First retail chain onboarding — pilot with major Swedish grocery group
Planned

H2 — Intelligence

  • AI-powered visit route optimisation
  • Store classification & performance scoring engine
  • Supplier incentive & payout automation
  • Real-time POS sync (beyond CSV upload)
  • Cross-store category benchmarking
  • Automated weekly email reports
Vision

H3 — Marketplace

  • Supplier self-service analytics portal
  • Cross-chain performance benchmarking
  • Programmatic incentive marketplace
  • Transaction-based revenue model
  • Mobile-native store manager app (PWA)
  • External API for supplier ERP integration

Ready to close the loop between your stores and your sales team?

Whether you are a retail store owner ready to stop guessing, or a sales organisation that wants to visit smarter — ColibriSights has a portal built exactly for you.

Questions? Contact our team or read the privacy policy.